Wednesday, August 15, 2018

How to Design and Hand Embroider a Logo for Your Business

A logo is part of your brand. It's what helps people recognize your business when you're out in the marketplace. So, I'm working on improving mine today, and I detailed how I did it in a YouTube video on Sewing Lessons from Stitching it Right.

(If you check out the video channel, and want to learn more about sewing, please like and subscribe so you'll be notified when new video is uploaded.)
Hand Embroidering Company Logo
Hand Embroidering Company Logo image by Laure Justice

Designing a Simple Company Logo

The first step of creating a hand embroidered logo for your business is designing it. For the simple one I'm creating here, I used my computer's Paint program.

I knew I wanted my logo to reflect the fact that I love sewing, so I really wanted it to be a heart themed design.

It didn't take me long to create a dual heart logo, because I loved its simplicity as soon as I saw the pink heart surrounding the red heart.

I had actually planned to create something intricate and detailed, but when I hit on the look that resonated with me so easily, It didn't make sense to add more.

Using Hand Embroidery to Enhance the Appearance of a Company Logo

I used the stem stitch to create the borders, which are the drawn lines on the fabric.

I used a fabric marking pencil to mark out the shapes, as shown in video, so they will wash out if needed.

To add texture to the white strip between the two hearts, I added satin stitching.

(This isn't shown in the video because I didn't want to keep anyone sitting at the computer watching the same stitch over and over.)

Video Showing How to Hand Embroider a Self-Drafted Logo

Some other ways to come up with a logo are having a design company create one for you or visiting a site that has extra tools so you can add more to your own self-drafted logo designs.

It's a great idea to experiment with colors and shapes until you come up with something that really speaks to you and your vision for your business.

Like I mentioned, I wanted my logo to reflect my passion for sewing, so I picked hearts, and of course, for me, the logo needs to be sewn to really reflect what my business is about.

By: Laure Justice

Comments are always welcome here, on the above-mentioned Sewing Lessons from Stitching it Right video channel, or on the Stitching it Right Facebook page.

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